What is Growth Planner?

Growth Planner is an interactive tool that helps you plan smarter. It models returns across paid media and offline channels, making it easier to hit revenue targets. By analyzing historical data, channel confidence, and marketing variables, it suggests the best ways to allocate budgets for optimal results.

How to use the Forecast section:

1. Input your goals (target budget or CPA)

2. Adjust your Media Allocations

3. Name your Forecast

4. Select Run to see your forecast

5. Click Save if you want to compare this forecast in the Compare Section

How to use the Compare section:

1. Navigate to the Compare tab

2. Select the saved forecasts you'd like to compare

3. Review comparisons across media mix and the budget comparsion by tactic

4. If desired, download saved forecast details by day

Key Insights You Can Uncover

• Which media mix best achieves your targets?
• How do budget shifts impact overall performance?
• What's your most efficient path to goal?
• Where should I invest my next dollar?
• What should I do if there are budget cuts?